Seasonal Magic
JAF TEA decided to celebrate 2022 with a Danish hygge-style gift set. We have embodied the Scandinavian concept of warmth, well-being and home comfort with the help of stylized Nordic ornaments and folk motifs. The feeling of New Year's magic is created by fairy-tale characters borrowed from Scandinavian culture: birds, plants and animals.
Seasonal Magic tea series is an advent calendar with 24 various tea flavours and an original hexagonal pack with loose tea inside. Vivid illustrations create a festive mood, and the inner design of the calendar makes the daily discoveries more exciting.
Illustrations for each tea flavour follow the style of the series. The color palette chosen for the series is in tune with the hygge concept, it adds a sense of coziness and warmth to the packaging.
The ornament of the loose tea packaging runs through the entire pack. The artwork that seamlessly blends across all six sides of the pack is fun to look at and makes the pack an attractive item for buyers.
Design, illustrations: Katerina Teterkina, Openmint
CGI: Vladimir Pospelov
